Monday 7 February 2011

TRASH

Britain loves high street fashion. Tempted by rock bottom prices we're buying a third more clothing than we did a decade ago. But fast changing fashions mean over a million tonnes of textile waste end up in landfill each year. 

This new exhibition investigates how the latest design and technology will help to create wear without waste and what we all can do to reduce the impact of throwaway fashion.

FASHION NEEDS A MAKEOVER CAN DESIGNERS USE NEW TECHNOLOGY TO CREATE STYLE WITHOUT WASTE??


I think its amazing that the fashion world has taken responsibility and come to notice what it is doing to todays society and the environment. We are the next designers up and coming and if it can be shown to us what is being done then we can do something about it. Having exhibitions such as trash fashion teaching us the impact of sustainabilty and waste is one step in the right direction. With the rise of vintage clothing i think its good to say its becoming more of a 'fashion thing' than a i have to help the environment but when this craze ends what will happen? 
The thing that gets me the most with throw away fashion is the people on the start of the line, the bin is at the end, its the small children in india or africa that are making these items with all their sweat and energy that really gets to me more than the impact on the environment, if these sweat shops weren't there primark wouldnt be as cheap and cheerful. It takes getting to a certain age and maturity to realise the impact.




Challenge of materials 
 I chose the recycled PVC wellies as i felt that recycled PVC related to my project as i am using it within my stitch work to create my samples for my current project.


PVC  is a cost-effective, low maintenance, lightweight, strong, versatile and fully recyclable material that is adaptable to many applications and designers and aritsts use it all the time as it creates so many different effects. We initially associate PVC to tight fitted clothing often sex but it has gone so far past that and if we are able to recycle it we are doing something for the environment. PVC can be recycled 10 times and more and will still not loose its structure, it is one of the most versatile materials to have been invented with thousands of uses that cannot be economically or practically replaced with other materials.


Melissa or you may know her as Melissa and Vivienne Westwood is the groundbreaking brand that uses plastic 'plastic dreams' to create all of her shoes. They are 99% recycled plastic shoes.

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